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Communicating with a Story

12,000 Sitting Ducks I use words every day to communicate, sometimes I write thousands of words a day. Not everyone can or wants to read what I write, sometimes its too technical, sometimes it’s just in too much of a niche for many people to care about.

But when there is an event that everyone cares about or wants to know something about, building a picture or telling a story is one of the most powerful methods of communicating. Sometimes I forget that. Tonight I was reminded by Franke James’ blog called My Green Conscience – I finally caught up in my reading and was floored by the simplicity, (and the effort).

The post puts a personal spin on the explosion in Toronto, and through good background research, images and simple text the story unfolds.

The beauty of blogging – the ability to loosen the formalities and tell a story to engage readers, listeners or customers.

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What story do you have waiting to be told?

Image courtesy of Franke James.

Mike Thomas

Mike Thomas P.Eng. ENV SP, is the author of UrbanWorkbench.com and Director of Engineering at the City of Revelstoke in the Interior of British Columbia, Canada. If I post something here that you find helpful as you navigate the world of engineering, planning and building communities, that’s wonderful. But when push comes to shove: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.

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