Familiar Things

Business, Marketing

I’m in the middle of listening to an audio version of Blink: The Power of Thinking Without Thinking by Malcolm Gladwell, which so far is a great book to ponder about life and in business and the effect of first impressions, that moment before you mind even really grasps the whole picture.

Today, the author and speaker Seth Godin writes about what he calls brand DNA:

Seth’s Blog: One second

At 5, the clock radio at the hotel started playing Steely Dan. I knew it in less than a second. Two notes.

Seth asks if our business, our blogs and even ourselves have brand DNA. It got me thinking about a lot of things, Seth often has that effect, he doesn’t always answer, but puts the seed of a thought in your head, then gives you permission to ponder it.

Maybe that’s his brand DNA?

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About the author: Mike Thomas P.Eng. ENV SP, is the author of UrbanWorkbench.com and Director of Engineering at the City of Revelstoke in the Interior of British Columbia, Canada.

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