Part of my holiday reading list has been “The Tipping Point” by Malcolm Gladwell which gives anecdotal and scientific proofs to many ideas that have been floating through the marketing world since its publication. First published in 2000 the book packs in a number of great ideas that can be used to harness the people who can sell your product best – your customers.
A tipping point is defined as the moment in time, or the event that precipitates greater changes than would otherwise be expected from that event happening in isolation to outside influences. In other words, the book is about, as the subtitle suggests, “How little things can make a big difference”.
For me, I see a number of tipping points in my life, from the events that led to my leaving the army, the day I met my wife, and my introduction to the world of blogging and writing.
I’ll probably get around to writing about why I see these as personal tipping points, and I’m sure there would be others worthy of considering, but for the moment, my world and how I see it are ever expanding.
Moving to a small town in the middle of British Columbia has some of my family baffled, I am a successful Civil Engineer, with the world at his feet, yet I choose a small population over high profile jobs in the city. I don’t have any illusions that life will be easy, we’re making a big change in lifestyle and location, with two young girls to care for through the journey too.
Is this another tipping point? Maybe. Time will tell.