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New Media Leverage

This weekend I was able to catch up with my cousin Drew who is in the process of writing his first novel, it was really the first time we’ve spoken about the book and work. In discussing ways to market through the Internet, I realized that many of the concepts I take advantage of everyday are foreign to people who are “outside the blogosphere”.

Am I an expert in this, social media, blogging and marketing? Well, in a roundabout way I am becoming one. I have yet to write a book, or even an ebook about these topics, but over the past twelve months I’ve become an influencer and a participator in the social media scene across several topics, and you know what, I love it. I love being able to participate in conversations across the globe on topics more diverse than those found in the newspaper, and most newspapers are beginning to see the value of blogs for gaining commentary or even breaking news stories, now that’s cool.

As well as urbanworkbench.com, I blog for worldchanging.com, waterandwastewater dot com and dcypl.com in different roles. With our move to Canada, I’ve got a few writing and business ideas up my sleeve, these are happily sitting on my “someday-maybe” list, waiting for the right moment to be born, or recycled into another idea.

This is the nature of social media, there are new ways to write and be heard, podcasting is a great example, at the moment I listen to a variety of podcasts, from management advice, sermons, social media discussions to urban planning issues. There are people sharing their knowledge on these topics everyday. My question is, “What are you sharing? How are you influencing your field of expertise?

In light of my conversation with Drew, I thought I’d share some of the sites that have given me insight into the social media mechanism, and different ways to lever it.

  • Problogger – This site is dedicated to helping other bloggers learn the skills, share their own experiences and promote the blogging medium.
  • Copyblogger – You need to develop and tell the big story about you, your company, and your product or service. You should also strive to make each post, every networking email, and each and every offer as compelling as possible along the way to the sale. Blogging may be new, but selling with words is not. To be a successful blogger simply means applying time-tested copywriting techniques in a brand new medium.
  • Hello, My Name is Blog – The name tag guy, what can I say…
  • Seth Godin – is a bestselling author, entrepreneur and agent of change. Godin is author of seven books that have been bestsellers around the world and changed the way people think about marketing, change and work.

Let me know if there are other sites or authors that have helped you get a grasp of what this new media is so I can pass these on…

Mike Thomas

Mike Thomas P.Eng. ENV SP, is the author of UrbanWorkbench.com and Director of Engineering at the City of Revelstoke in the Interior of British Columbia, Canada. If I post something here that you find helpful as you navigate the world of engineering, planning and building communities, that’s wonderful. But when push comes to shove: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.