I love skiing, and I love the environment. Living in Australia, I’ve come to realize how precious our ski hills are, with ours hanging on the balance of a couple of degrees of climate temperature. This could be the difference between top to bottom skiing and top half of the hill only, if not worse. This article today from SFgate…
Climate change has become Topic A in the industry. And many resort owners are trying to do something about it. About 46 U.S. resorts are spending to help expand the market for renewable energy sources, particularly wind. Nineteen are offsetting 100 percent of their energy use by purchasing wind-power credits. The list includes many of the nation’s major ski resorts. These resorts are still receiving power from the electrical grid at regular rates. But they’re also paying a premium to renewable energy retailers. The retailers in turn contract with wind farms or generate alternative power themselves to add wind-generated energy to the nation’s electrical grid. This expands the market for wind power and reduces the need for fossil fuels such as coal and gas.
Offsets are a start, perhaps they should make it clearer to the world that they are doing something about it, and that their visitors should as well, (if they haven’t already that is!). Surely it would be a good marketing exercise.