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Advertising on Urbanworkbench

PerformancingAdsI’m not here to discuss the relative merits of choosing to have advertising or sponsors on a blog or not – there are plenty of blog posts out there already on the topic. It offsets the costs of hosting and leaves some pocket money to spare.

It seems that each month there is a new contender for the title of “best advertising opportunity” on a blog, recently, I’ve been trying a site called EntreCard which had the potential for great things – if you are willing to put time into it. That didn’t work for me, as I have little time to blog and read relevant sites without dedicating time to building up “points” to get more links.

A new advertising model has just been announced from a site I’ve followed for many years, and I’m hoping that this format provides a suitable advertising experience on UrbanWorkbench.

PerformancingAds is shaping up to be one of the leaders in 125×125 pixel advertising

Excerpt from 10 Reasons To Try Out PerformancingAds |

3. Expose your site to more advertisers

We chose to have advertisers buy in 1 week increments for a reason. It lowers the thresold for advertiser entry, increasing the number of advertisers in the system, and ultimately making you more money.

4. Be part of the largest 125×125 marketplace on the Internet

We are quickly becoming the largest (and most diverse) network of publishers for the 125×125 ad format. Get exposure in the very first place that advertisers will go when looking to book 125×125 ads. Some of the great sites in our marketplace include Freelance Writing Gigs, Geeks are Sexy, Candy Addict and Business Pundit.

5. Free ad space through our publisher exchange program

All publishers in our ad network earn credits either by A) selling ads or B) showing other publisher ads in empty spots. Credits are then spent by getting free ad space on similar sites. It’s a win-win situation. Everyone gets more exposure.

PerformancingAdsIf you are an advertiser looking for spots on blogs like UrbanWorkbench, check out PerformancingAds for simple industry standard advertising.

I am still using Google Adsense and on the site as these offer a different market. I’d love to hear your opinions on advertising and sponsoring you’ve tried, or what you like/don’t like about the advertising on UrbanWorkbench, and as always, I’m interested in ideas for content too!

Mike Thomas

Mike Thomas P.Eng. ENV SP, is the author of and Director of Engineering at the City of Revelstoke in the Interior of British Columbia, Canada. If I post something here that you find helpful as you navigate the world of engineering, planning and building communities, that’s wonderful. But when push comes to shove: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.