Are You Interesting Enough?
What do you add to the sale of yourself, your company or your product? We are all salesmen of ourselves and the things we represent, for good and bad.
Most of us are attracted to the interesting in this world; people, places, books, art, theater, museums, cafes, its about the interesting. To be interesting, some people pay big money to build an image, with the clothes they wear, the accessories they carry, the art they hang on their walls, other people do something different, like Scott.
When it comes to convincing people to change their behavior, buy something from us or do something we would like them to do, there is a dance of personalities and communication styles that takes place, between the seller and the potential buyer. This is true whether in a store buying a sofa or on a website, buying an e-book.
Word of Mouth Marketing
Having arrived at marketing very tangentially, being jaded by the world of advertising at an early age, I didn’t get back into marketing until I started work as an engineering consultant. At that point, all the years of training; public speaking, Army psychology, Management, and Leadership came together in the field of marketing my product, (Engineering Design) to people who wanted to buy it. But today, my focus is more on building business for the small engineering company I work with, as well as keeping my options wide with business opportunities. Having moved to a small town, the need to be interesting, personable and being ready to sell myself are part of my new life. Realizing the potential in being interesting to the people on the street is key. Interesting not annoying. Word of Mouth marketing adheres to many of the principles of sustainability, community and resource management that are key to successful lives, maybe this is why it interests me so much, that you can get some much product exposure from tweaking a few targeted concepts.
Being interesting is the first rule in Andy Sernovitz’s book on Word of Mouth Marketing a hands on guide to getting into the realm of modern marketing. There are lots of books on the topic, but this is truly one of the best.
Nobody talks about boring companies, boring products, boring ads. Everyone can be interesting. Before you run an ad, before you launch a product, ask your spouse about it. Trust me…if he or she finds it interesting, you’ve got a winner.
Word of Mouth Resources
There are so many great web resources for getting to understand the principles of Word of Mouth Marketing, some of my favorites:
All of these guys are immediately interesting to read, maybe that’s a good place to start if you want some tips. 🙂