I guess being sustainable should make you feel good, but does anyone else see the irony of shopping for the planet and being rewarded with air miles.
The thought of flying off to some exotic tropical island with all the hard earned “sustainable” air miles gets me pulling out the credit card – I’ve got to save my planet!
An excellent book, “Plan C – Community Survival Strategies for Peak Oil and Climate Change”, by Pat Murphy shows just how much influence the media has in our consumption. Seeing an advertisement like this, we need to first recognize that the objectives are:
- to sell as many products as possible,
- at the highest price possible,
- whether you need to product or not,
- and to do it all again next month.
In the US, about $276 billion dollars a year are spent on advertising campaigns such as this, (about $900 a person) – they are trying to convince you to buy their product through them while making it appear your choice – the creation of artificial needs.
You can still feel good and save the planet, just don’t do it the way the advertising corporations want you to! Simplify your life and purchases, and rather than shopping for the cheapest, or the most rewards, if a locally made product is available buy it, if there is a local independent vendor, shop there. Our choices need to be informed not by the media company’s client direction, but by opportunities to become more locally resilient communities.