Have you ever wondered why some projects fly and others flop? Now I’ve read The Tipping Point and other great books on marketing, ideas and changing the world, but at what point does a project have permission to be great?
I’ve had my share of bad clients and several excellent clients. And I can tell you that none of the “bad” clients took an interest in the outcome of a design beyond how much money they were spending, in relation to how much money they would pocket at the end.
In contrast, the good and even the great clients took the opportunity to be involved and cast vision for the project. After all it’s their money that is being spent, why not pay for people to do their best work? Who really wants to make an average product?
One Engineering Company in Canada believes in Great projects for Great Clients. Now whether they get that right or not, it is a goal worthy of mentioning. As part of a consultant’s risk management profile on a potential client, perhaps there should be a totally subjective aspect, “Is this a great client?”
Now lets flip it around…
Are you a great client?
Do you aid or hinder the design process?
Be a great client, look for great clients, great things will follow.
Note: The image is of a valet operated spiral parkade in Chicago, an inspirational design that would have been impossible without an inspired client.