Safeway Locally Grown.jpgI don’t usually get excited by supermarket flyers, but this headline from Safeway caught my attention.

Could it be that Safeway is taking part in the Eat Local challenge, or the 100 mile Diet?

Well I guess it depends on what you consider local…


  1. relating to or applicable to or concerned with the administration of a city or town or district rather than a larger area; “local taxes”; “local authorities” [ant: national
  2. of or belonging to or characteristic of a particular locality or neighborhood; “local customs”; “local schools”; “the local citizens”; “a local point of view”; “local outbreaks of flu”; “a local bus line” 
  3. affecting only a restricted part or area of the body; “local anesthesia” [ant: general

local. (n.d.). WordNet? 3.0. Retrieved August 10, 2007, from website:

 “Locally Grown” is what I pick down the road at the berry farm, not cucumbers from Manitoba…

Cucumbers.jpg Grown by Canadians.jpg

It’s great that they are using Canadian farmers to supply food for Canadians, but this flyer probably was the same from BC to PEI. Thousands of miles, there are many other words they could have used to describe their products or ways to market these, “Canadian”, “Proudly supporting Canadian farmers”, “Fresh from Canadian Farms”.

Coincidently, lots of the fruit and veg does come from within three hours drive of where we are, not quite the 100 mile challenge, but pretty close.

Click on the following image to see the Kootenay Food Strategy Society’s webpage. Check out their events and local businesses that are participating in the 100 mile challenge.



To find out where the 100 mile radius is for where you live, (North America only), click the map.

Eat Local.jpg

As you can see from our map, the only large city within 100 miles of our house is Kelowna, but we have many growing regions in our radius. Local for us, doesn’t just mean Canadian, it also includes Washington State and Montana. Safeway’s attempt to hop on the green bandwagon has

Could you Eat Local? What percentage of your average meal could be sourced from within 100 miles of your house?

Published by Mike Thomas

Mike Thomas P.Eng. ENV SP, is the author of and Director of Engineering at the City of Revelstoke in the Interior of British Columbia, Canada.

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