As the financial system tailspins and sputters about and the Canadian government assures us that the Tar Sands are good for the nation; I’m reminded just how much of the everyday news we receive is marketing spin. And unfortunately the greenies are just as distracted by it as many other people. Words such as sustainable, “good for the environment”, and worst of them all, “green” are popping up on products made by companies who’s CEO’s must have a hard time looking in the mirror. Ultimately, we are being marketed a picture of a choice, and in many instances, the products we’re purchasing are still made by workers in near slave-like conditions, overpackaged, overpriced, and surrounded by false claims and advertising catchwords.
I guess being sustainable should make you feel good, but does anyone else see the irony of shopping for the planet and being rewarded with air miles. The thought of flying off to some exotic tropical island with all the hard earned “sustainable” air miles gets me pulling out the credit card – I’ve got […]
[ad#200-left]People have argued with me as to the severity of the current economic situation. Browsing the business pages of the New York Times today, it is evident that there is a global scare on right now. This by itself does not suggest that things can’t return to “normal”, but when taken in concert with other […]