Reality Kootenay Style

This week I’ve encountered a few people who have high hopes for the future in this region, such high hopes in fact that I have to disagree, I don’t want to sound like a downer, but I like to season my arguments with a fair does of reality. While there aren’t too many places I’d …

Castlegar Rebranded

The City of Castlegar recently went through a re-branding exercise. This was undertaken by a steering committee, who ended up with a couple of layouts and tag lines for the logo. The City ended up choosing the playful, “Happily Ever After”. Now I understand that this is marketing speak and designed to play on the fairytale notion of Castle(gar).